Your Passport To Better Marks! New Resource For Marketing & Management Students
The Library has recently introduced a new database called Passport into its collections. This provides statistics and in depth reports on companies, industries and countries worldwide. So if you want to find out how much money was spent on shoes in Italy last year, about future trends for Internet shopping or read up on ASOS’s brand strategy, then Passport will tell you all of this. There’s plenty more to discover, so if you want to take a look go to Passport and log in (VPN required off-campus).
This video (aimed at their corporate clients) describes Passport – ‘Passport by Euromonitor International’
Also new is Business Source Premier which provides full text for more than 2,200 journals and magazines published on marketing & management. It also covers market research reports, industry reports, country reports, company profiles, SWOT analyses, case studies, books, book chapters and conference papers. If you want to explore, click here. (VPN also required if you’re off-campus)
Clare Hemmings, March 2015